Kim Kardashian is known for her bold looks that break the internet, and late last week she debuted a daring blonde look that had everyone talking. Why? Because the reality star was almost unrecognizable with bleached eyebrows. 

Posting the makeover on social media on Thursday, she took to Instagram Stories to share a behind-the-scenes look of the bleaching process. In the first video, she teased the transformation, asking her 217 million followers, “Can you guess what the set vibes are today?”

She also shared photos of the process. In one selfie, she is seen posing with bleach smeared across her eyebrows while her hair is still its natural brown shade. In the second photo, she is showing off the results of the bleach job; her eyebrows so light, they practically disappear on her face. 

But it was the third and final photo that left everyone in shock. “So, it’s really cute, guys—my bleached brows. I’m into it. Can’t wait to show you guys the final look!” she said of her new style before posting the finished result.

Read More: Makeup Artist Mario Dedivanovic Recalls Being Shamed For Working With Kim Kardashian

kim kardashian bleached eyebrows
Instagram; Kim Kardashian bleached eyebrows, photo 1
kim kardashian bleached eyebrows
Instagram; Kim Kardashian bleached eyebrows, photo 2
kim kardashian bleached eyebrows
Instagram/Kim Kardashian bleached eyebrows, photo 3

The third photo Kim posted to Instagram Stories shows her wearing a full face of makeup and a blonde wig that matches her freshly bleached eyebrows. And, wow, she’s almost unrecognizable with barely-there brows.

“That’s you??” one fan responded, perfectly summing up everyone’s thoughts.

And while Kim may have liked her new look, her fans weren’t as into the bleached eyebrows. “This is um… definitely a look alright. Not sure if it’s a good one, but it’s definitely a look,” one fan tweeted. Another begged her to go back to brunette, tweeting: “Girl please unbleach them.”

Read More: Bleached Eyebrows Are The Bold New Beauty Look

On Twitter, Kim posted before and after photos, explaining that her bold new look was for a “special shoot.” She credited celebrity hairstylist Jesus Guerrero and makeup artist Ariel Tejada for the makeover, but didn’t reveal any other details about the project. 

And before long, she was back to her normal self. Much to fan’s relief, within hours of the transformation, Kim posted a selfie showing her hair and eyebrows were both back to their signature brunette shade. “But just like that I’m back dark…,” she captioned the shot.

What did you think of Kim Kardashian’s bleached brows? Cool or creepy?

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