Beauty lovers know there are few things as exciting as an ultra-juicy makeup or skincare launch. We’re talking new highlighters that deliver major glow, luxe skincare goodies that perfect your complexion, and fragrances worthy of stapledom. But let’s be real—sometimes sifting through all the new stuff hitting shelves can be a bit much. Fret not. We’ve scoured, sampled, and selected the best new beauty launches out there to help save you some time and money. 

Here are 9 new beauty launches we’re totally here for.

new beauty launches

Fenty Liquid Killawatt Fluid Freestyle Highlighter, $28 

You can never own too many highlighters—especially when winter weather’s conspiring against your complexion. Fenty’s latest drop, the Liquid Killawatt Fluid Freestyle Highlighter, offers the same glowing goodness of the OG version, only this one’s an ultra-light, non-greasy liquid that can be layered to your desired intensity. It comes in five shades and blends easily.

new beauty launches

Happy Dance Soul-Reviving CBD + CBG Hand Cream, $20 

Speaking of winter weather, the dry air (and all that extra handwashing) makes for parched hands. Lucky for your fingers, Happy Dance just launched a hydrating hand cream infused with CBD, CBG, and other botanical oils such as sweet almond and kahai. These ingredients worth together to intensely soothe and protect while also blurring the look of fine lines.

new beauty launches

Caliray Surfproof Eye Pencil, $20

Urban Decay founder Wende Zomnir just debuted a brand-new beauty line, Caliray, that fuses sustainability and sexiness. Right now there are two products—a waterproof mascara and waterproof eye pencil, the latter of which we’re shouting out here. The super soft pencil comes in three shades that won’t budge or fade on you, even if you’re beachside or caught in a downpour.

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new beauty launches

Anokha Bakuchiol & Pomegranate Facial Oil, $142

Dry and irritated skin requires a good daily drink, and that’s exactly what it’ll get with this luxe facial oil from Anokha. Packaged in a beautiful glass vial, the formula combines bakuchiol (a well-studied retinoid alternative that’s gentler on your skin) and antioxidant-rich pomegranate oil. It’s a bit bougie, but you deserve it. 

Kiramoon Silkie Rinse Gentle Hydrating Facial Cleanser, $28

NGL. The cheery, strawberry pink packaging is what made this cleanser so appealing from the get-go, but the insides definitely lived up to the cover. Kiramoon’s Silkie Rinse gently sweeps away gunk and grime without going ham on your skin barrier. Formulated with ceramides, squalene, cabbage rose water, and raspberry extract, it leaves skin soft and happy.

Youth To The People’s Superberry Dream Cleansing Balm, $34

More of a cleansing balm junkie? Scoop into Youth To The People’s Superberry Dream Cleansing Balm. It melts into a velvety oil that gently removes even the most stubborn makeup, sweat, and oil from your face. After massaging onto your skin, simply rinse away for a clean, bouncy, hydrated face.

Kayali Vanilla | 28, $85

Cold weather calls for warm fragrances, like Kayali’s new Vanilla | 28. It blends creamy vanilla with soft tonka and vibrant jasmine, all nested on a bed of musk, amber, brown sugar, and patchouli. It’s sensual and sexy without being too saccharine. 

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Versed Firm Ground Retinol Body Lotion, $17.99

If you haven’t yet hopped aboard the body care bandwagon, now’s your chance. Versed’s brand new Retinol Body Lotion delivers all the benefits you know and love about retinol, only it’s intended to be slathered from neck to tippy toe. The hydrating formula also contains cocoa butter, vitamin E, and squalane.

Everyday Humans Big Mood SPF30 Milky Lip Balm, $9 

You’re probably already a champ when it comes to wearing daily SPF, but don’t forget to protect your pucker. Everyday Humans’ latest debut, Big Mood SPF 30 Milky Lip Balm, makes the task a cinch. It glides on easily to moisturize, nourish, and shield your delicate lips from the sun.

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