The year may still be young, but the beauty industry has already seen a ton of new product launches. From skincare to makeup to hair-care, the amount of exciting newness is legit. Hence why we compiled this handy list of the trending products sure to dominate this year…and long after. From powerful new ingredients and cool (literally) delivery systems to items that enhance your natural beauty, these are the new beauty products to try now.

The Best New Beauty Products of 2022

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Skincare with fermented ingredients

It’s long been known that fermented foods are great to incorporate into your diet, but turns out they have lots of benefits when used topically, too. It all comes down to the concept of a balanced skin microbiome. (The basic gist: There are a variety of microorganisms that live on the surface of our skin, and maintaining healthy, balanced levels of these is key for healthy, beautiful skin.) More specifically, the fermentation process leads to the creation of postbiotics, bacteria byproducts that can have everything from exfoliating to anti-inflammatory to wrinkle-fighting benefits. Plus, fermented ingredients are generally higher in vitamins, minerals, and antioxidants, always a major win when it comes to skincare.

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Products that enhance your natural hair texture

Straight, wavy, kinky, curly, coily—these days, it’s all about working with, not fighting against, your hair’s natural texture. That means a ton of stylers that both enhance air-drying results (since daily blow-drying is so 2021), but also reparative products for those who are transitioning away from chemical relaxing services as they embrace their natural hair.

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Celebrity beauty brands

To be fair, celebrities starting beauty lines is a tale as old as time, but these days there are a few key differences. For starters, it’s now both male and female celebs who are creating their own lines, not to mention that they are also more involved with the process than ever before. They’re no longer just slapping their name on a bottle and calling it a day. Rather, they’re highly involved in everything from formulations to packaging, and every step in between. So, in a way, the trend is only just beginning, and it shows no sign of slowing down in 2022. Stars like Cardi B, Hailey Beiber, and Kris Jenner have all filed trademarks for their own beauty brands.

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Skincare for barrier repair

The importance of maintaining a healthy skin barrier—the outermost layer of the skin, responsible for keeping moisture locked in and irritants locked out—is something dermatologists have been talking about for decades. And while many brands have focused on this in the past (we’re talking about you, CeraVe), it’s now a bigger trend than ever. There are new brands that are entirely dedicated to the premise with every SKU focusing on barrier repair, as well as new products from existing brands dedicated specifically to the cause.

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Micellar shampoos

We’ve seen a lot of skincare trends move into the haircare space, and micellar technology is up next. Like their micellar water complexion counterparts, the current generation of micellar shampoos promise a similar type of lightweight, gentle, non-stripping cleanse…that’s still super effective. Formulated with micelle molecules, which essentially attract and grab onto dirt and oil, they are a gentler, daily alternative to clarifying shampoos.

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Anything and everything cold

Sure, you can keep a jade roller in your freezer and run it across your face to reap the de-puffing, anti-inflammatory, soothing benefits. But now the beauty industry is focusing on skincare and makeup formulas, rather than just tools alone. Some of these are innately cooling and in of themselves, while others are meant to be stored in the freezer so that you can score cryo-therapy type vibes at home.

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Bond repair hair-care

Olaplex made major waves and instantly became a cult-classic when it launched a few years ago, undoubtedly a trend-setter. More and more haircare brands are following in the same footsteps, launching products that get to the root of the issue (pun intended) for strands that need a little TLC, namely by repairing the protein bonds that are damaged as a result of coloring, heat styling, and more.

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maybelline new beauty products 2022

Multitasking complexion products

Consider these the 2022 version of the BB creams from back in the day. Offering not only a variety of skincare benefits, these do-it-all formulations now also combine the best of many makeup worlds, often times acting as foundation, concealer, and/or powder. They’re arguably one of the easiest ways to score complexion perfection in one fell swoop.

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