The year may still be young, but the beauty industry has already seen a ton of new product launches. From skincare to makeup to hair-care, the amount of exciting newness is legit. Hence why we compiled this handy list of the trending products sure to dominate this year…and long after. From powerful new ingredients and cool (literally) delivery systems to items that enhance your natural beauty, these are the new beauty products to try now.
The Best New Beauty Products of 2022
Skincare with fermented ingredients
It’s long been known that fermented foods are great to incorporate into your diet, but turns out they have lots of benefits when used topically, too. It all comes down to the concept of a balanced skin microbiome. (The basic gist: There are a variety of microorganisms that live on the surface of our skin, and maintaining healthy, balanced levels of these is key for healthy, beautiful skin.) More specifically, the fermentation process leads to the creation of postbiotics, bacteria byproducts that can have everything from exfoliating to anti-inflammatory to wrinkle-fighting benefits. Plus, fermented ingredients are generally higher in vitamins, minerals, and antioxidants, always a major win when it comes to skincare.
Try:
- Above: Ferver Fermented Lactic Acid Exfoliating Tonic ($16; target.com)
- Dermalogica Circular Hydration Serum ($59; ulta.com)
- 100% Pure Fermented Rice Water Toner ($44; dermstore.com)
Products that enhance your natural hair texture
Straight, wavy, kinky, curly, coily—these days, it’s all about working with, not fighting against, your hair’s natural texture. That means a ton of stylers that both enhance air-drying results (since daily blow-drying is so 2021), but also reparative products for those who are transitioning away from chemical relaxing services as they embrace their natural hair.
Try:
- Above: R+Co Cool Wind pH Perfect Air-Dry Crème ($32; dermstore.com)
- PATTERN by Tracee Ellis Ross Transition Mask ($25; sephora.com)
- Maui Moisture Lightweight Curls+ Flaxseed Curl Refresher Mist ($9; ulta.com)
Celebrity beauty brands
To be fair, celebrities starting beauty lines is a tale as old as time, but these days there are a few key differences. For starters, it’s now both male and female celebs who are creating their own lines, not to mention that they are also more involved with the process than ever before. They’re no longer just slapping their name on a bottle and calling it a day. Rather, they’re highly involved in everything from formulations to packaging, and every step in between. So, in a way, the trend is only just beginning, and it shows no sign of slowing down in 2022. Stars like Cardi B, Hailey Beiber, and Kris Jenner have all filed trademarks for their own beauty brands.
Try:
- Above: Humanrace Rice Powder Cleanser ($32; humanrace.com), created by Pharell Williams
- Pleasing by Harry Styles Sprouting Polish ($20; pleasing.com)
- LolaVie Perfecting Leave-In ($29; lolavie.com), created by Jennifer Aniston
- Cay Skin Isle Glow Face Lotion SPF 45 ($32; cayskin.com), created by Winnie Harlow
Skincare for barrier repair
The importance of maintaining a healthy skin barrier—the outermost layer of the skin, responsible for keeping moisture locked in and irritants locked out—is something dermatologists have been talking about for decades. And while many brands have focused on this in the past (we’re talking about you, CeraVe), it’s now a bigger trend than ever. There are new brands that are entirely dedicated to the premise with every SKU focusing on barrier repair, as well as new products from existing brands dedicated specifically to the cause.
Try:
- Above: BYOMA Moisturizing Rich Face Cream ($18; target.com)
- Glossier After Baume Moisture Barrier Recovery Cream ($28; glossier.com)
- Bliss Mighty Biome Pre/Post Biotics + Barrier Aid Moisturizer ($25; blissworld.com)
Micellar shampoos
We’ve seen a lot of skincare trends move into the haircare space, and micellar technology is up next. Like their micellar water complexion counterparts, the current generation of micellar shampoos promise a similar type of lightweight, gentle, non-stripping cleanse…that’s still super effective. Formulated with micelle molecules, which essentially attract and grab onto dirt and oil, they are a gentler, daily alternative to clarifying shampoos.
Try:
- Above: L’Oréal Paris Dream Lengths Curls Micellar Sulfate-Free Shampoo ($10; target.com)
- Love Beauty and Planet Melon Water & Hyaluronic Serum Straight Hair Micellar Shampoo ($7; target.com)
- Alterna My Hair My Canvas Meltaway No-Rinse Micellar Cleanser ($29; dermstore.com)
Anything and everything cold
Sure, you can keep a jade roller in your freezer and run it across your face to reap the de-puffing, anti-inflammatory, soothing benefits. But now the beauty industry is focusing on skincare and makeup formulas, rather than just tools alone. Some of these are innately cooling and in of themselves, while others are meant to be stored in the freezer so that you can score cryo-therapy type vibes at home.
Try:
- Above: Laura Geller The Cold Concealer ($28; qvc.com)
- Charlotte Tilbury Cryo-Recovery Lifting Face Mask ($55; sephora.com)
- Skin Proud Frozen Over Moisturizer ($16; walmart.com)
Bond repair hair-care
Olaplex made major waves and instantly became a cult-classic when it launched a few years ago, undoubtedly a trend-setter. More and more haircare brands are following in the same footsteps, launching products that get to the root of the issue (pun intended) for strands that need a little TLC, namely by repairing the protein bonds that are damaged as a result of coloring, heat styling, and more.
Try:
- Above: Amika The Kure Bond Repair Conditioner ($24; sephora.com)
- Redken Acidic Bonding Concentrate Shampoo ($30; ulta.com)
- Goldwell Dualsenses Bond Pro Repair & Structure Spray ($21; amazon.com)
Multitasking complexion products
Consider these the 2022 version of the BB creams from back in the day. Offering not only a variety of skincare benefits, these do-it-all formulations now also combine the best of many makeup worlds, often times acting as foundation, concealer, and/or powder. They’re arguably one of the easiest ways to score complexion perfection in one fell swoop.
Try:
- Above: Maybelline New York Instant Age Rewind Perfector 4-in-1 Matte Makeup ($11; target.com)
- L’Oréal Paris Age Perfect 4-in-1 Tinted Face Balm Foundation ($12; walmart.com)
- ILIA True Skin Medium Coverage Serum Foundation with Niacinamide ($54; sephora.com)
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"We often receive complimentary products to review at WellSquad. Each product we feature has been independently selected and reviewed by our editorial team."